CHIPSI Relaunch 2025: all New for Beloved Pets

After more than 30 years, the traditional brand for small animal hygiene revitalizes its shelves with a relaunch. CHIPSI stands for comfort, naturalness, and sustainability. Values that benefit animals, people, and the environment alike.

A Modern Appearance with a Clear Design

The new CHIPSI design is fresh, emotional, and modern. Clear icons, appealing mascots, and a well-designed color-coding system facilitate orientation and make the product range more manageable. Those looking for the right bedding will find it more quickly and immediately feel at home in the new, contemporary brand world.

As modern as the new design is the underlying philosophy. It is honest, responsible, and animal-friendly.

Naturally Better – for Animals, People, and the Environment

CHIPSI has always used plant-based raw materials such as wood, straw, hay, or corn. These create a clean, safe, and natural environment for small animals and provide peace of mind for you as pet owners. Because sustainable products are not only a benefit for your little furry friends and feathered companions, but also for yourselves and our environment.

With the relaunch, CHIPSI consistently fulfills this commitment. The new packaging consists of 30% recycled material. This step benefits animal lovers and nature alike.

Sustainable Thinking – Nothing is Lost

The transition is deliberately gradual and resource-efficient. Existing packaging will be completely sold off before the new designs hit the shelves.

This way, no material is wasted or destroyed. Therefore, you will find both old and new packaging in stores for some time. This is environmentally friendly and value-preserving.

Step by Step to the New Product Range

The first products with the new look – CHIPSI Classic, Super, and Ultra – are already available. In the coming months, further variants will follow, including CHIPSI Classic Plus, Farmland, Apple, and Citrus. By next year, the entire portfolio will be available in the new design.

CHIPSI – Comfort Meets the Future

For more than three decades, CHIPSI has offered a diverse assortment of plant-based bedding with high absorbency, reliable odor control, and easy handling. With the relaunch, CHIPSI remains true to its principles while presenting a new face. It is clearer, more modern, and even more sustainable.

CHIPSI – Making everyone feel at home.

Have You Already Discovered New Packaging?

In the coming months, you will increasingly find the new CHIPSI design on shelves and in online shops – gradually making its way into your homes and the lives of your beloved pets.